Social Media Management, Digital Marketing Audit for The Original Crab Shack
The Original Crab Shack at Chimney Creek on Tybee Island offers steamed, boiled and raw shellfish, as well as BBQ pork and chicken. While we do not serve any fried foods or fish, our menu does offer an array of seafood and non-seafood options to suit any taste. We also offer a children's menu for kids 10 and under!
More than just a restaurant, The Original Crab Shack is a destination and an experience for those visiting or passing through Savannah and Tybee Island. We offer seating for over 700 guests; three full service bars; an interactive, educational "Gator Lagoon" home to live baby alligators; a Gift Shack; and an aviary with rescued exotic birds.
Goals
Increase Matteson Landscape Architectures social media presence.
Analyze existing social media platforms and performance
Promote new website content, website structure, performance, and usability
Build a list of potential customers for MLA email campaign
Launch an e-mail marketing campaign and performance
Assessed MLA online footprint across the web and ensure all information is accurate and on-brand.
Solution
Before performing an in-depth audit, the Electric Lemonade staff conducted preliminary one-on-one interviews with the staff at Savannah Bee to understand their immediate needs:
Improve and increase the web presence for Savannah Bee and their brand awareness
Improve the mobile, tablet, and desktop user experience and increase sales through conversion rate optimization on their existing website.
Create a new content marketing strategy and improve their SEO efforts
Results
After conducting a rigorous audit of SavannahBee.com and digital marketing campaigns, the Electric Lemonade staff distilled their findings and results into one easy to understand to-do list for the company. Savannah Bee began implementing these recommendations, which immediately enhanced the current user experience and helped increase online conversion and sales.
A new website outline, content marketing strategy, and e-commerce team have also been assembled to set up the Savannah Bee Company for continued success in the years to come.
