Google My Business
Attract and engage with customers on the #1 search engine
As of Summer 2021. on average, Google has about 3.5 billion daily searches . This is daily, so why wouldn’t you invest some of your time trying to grab a fraction of those results?
If you own a business, it is essential that you claim your Google My Business listing, this should be the first task item on your digital marketing list. The second task item should be soliciting your current and past clients for a Google reviews. The third order of business should be setting up a process to collect Google reviews from all future clients.
Why is this so important? An optimized and robust Google My Business listing is essential to enhancing your Google search rankings. You should also think about how you research potential vendors and services. When you google a service or a business, the first thing you will see is their Google business listing and reviews. The one that is going to catch your eye first is the one with tons of 5-star reviews. Let’s make you that listing with all the great reviews that ranks first in a Google search!
Reviews Improve Local SEO
Did you know marketing research has shown a correlation between reviews and sales? Positive reviews matter. They not only improve your search engine ranking but also serve as free advertisement for your business. For instance, customers are more confident in trying out a service with many positive reviews as opposed to one with a lot of criticisms - or no social proof at all.
People trust online reviews as much as they trust personal recommendations. The more positive customer reviews you get, the more chances you have of generating leads and increasing sales.
A well-rounded and enhanced Google My Business page is as important - or even more important - than your website. Google wants your customer to spend as much time using their products as possible. You will reap the benefits of higher Google ranking when you have a Google Business listing that has all the essential information a customer needs to decide if they want to contact you.
Investment: $250, includes account set up if needed, optimization, profile building, and review solicitation request with links